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| Bottle Logic: Hrithik Roshan in the new ad campaign |
Hrithik Roshan features in a stubble in his new campaign for a cola. It is celebration time for ‘Akbar’ as he makes merry with a group of friends by proclaiming Jashn Mana Le to the accompaniment of Sufi sounds a hangover after playing the Mughal king!
Cola peddlers
As the mercury rises, B-Town brand ambassadors begin peddling their colas for megabucks. Hrithik now joins Aamir Khan as the brand ambassador for Coca-Cola India. It is learnt that Aamir will feature in a subsequent campaign.
While Hrithik will be the face of the soft drink, the Taare Zameen Par director takes on a more corporate image to profile the company and the brand.
Hrithik’s campaign has been conceptualised by McCann Erickson and will air sometime this weekend. The ad is directed by Sabal Singh Shekhawat of Big Picture Company with the background musical score given by Ram Sampath.
Starry tryst
The commercial has a roadside eatery where a bunch of youngsters land up late at night to grab a quick bite. What follows is a tryst with the star (Hrithik) and a magical ride that leaves them in awe!
The ad based on the Jashn Mana Le theme showcases how Hrithik and his friends create a moment of celebration with the bottle.
Cola peddlers
As the mercury rises, B-Town brand ambassadors begin peddling their colas for megabucks. Hrithik now joins Aamir Khan as the brand ambassador for Coca-Cola India. It is learnt that Aamir will feature in a subsequent campaign.
While Hrithik will be the face of the soft drink, the Taare Zameen Par director takes on a more corporate image to profile the company and the brand.
Hrithik’s campaign has been conceptualised by McCann Erickson and will air sometime this weekend. The ad is directed by Sabal Singh Shekhawat of Big Picture Company with the background musical score given by Ram Sampath.
Starry tryst
The commercial has a roadside eatery where a bunch of youngsters land up late at night to grab a quick bite. What follows is a tryst with the star (Hrithik) and a magical ride that leaves them in awe!
The ad based on the Jashn Mana Le theme showcases how Hrithik and his friends create a moment of celebration with the bottle.
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